How to choose a digital signage display for your shop.
Four questions decide almost every retail screen: how far away people stand, how bright the spot is, where the screen is mounted, and how you will change the content. Answer them below and the calculator gives you a size, a brightness and the models that fit.
Move the slider and choose your content. The answer updates as you go.
Size rule based on the AVIXA display-size standard (ANSI/AVIXA V202.01, “DISCAS”, basic decision-making). Brightness ranges from published industry guidance. Treat results as a starting point — we confirm on site.
Most people choose a screen by what fits the wall. Choose it by who has to read it. The AVIXA display-size standard gives a simple rule for quick, glance-and-decide content like offers and prices: text stays readable up to about 200 times its own height away. A line of text 2.5 cm tall works for a shopper up to about 5 metres away.
So the real question is how small your smallest text will be. A logo or a single headline can be small on screen; a price list needs every line to be readable, which pushes the screen size up fast. If the calculator asks for something enormous, the cheaper fix is usually bigger text and fewer words, not a bigger screen.
Brightness is measured in nits (cd/m²). A screen only looks bright relative to its surroundings, so the same display can look vivid in a store aisle and washed out next to a glass entrance.
| Location | Brightness needed |
|---|---|
| Indoor, normal shop lighting | 400–700 nits |
| Bright indoor — mall atrium, skylight, near glass doors | 700–1,000 nits |
| Shop window, shaded | 1,500–2,500 nits |
| Shop window or outdoors, direct sun | 2,500 nits and above |
Morix displays are rated between 380 and 700 nits depending on the model: built for indoor retail lighting. If your screen will face the street through a sunny window, you need a high-brightness display — we will tell you that before you buy, not after.
Portrait suits entrances, aisles and floor-standing totems: it matches a standing person and the phone-shaped content most brands already make. Landscape suits menu boards, video and wall screens read from further away.
Check one practical thing early: a power point where the screen will stand. Rewiring a finished shop costs more than the screen stand.
A screen showing last month's offer does damage. Decide how content gets updated before you choose hardware — and be honest about your internet.
Morix-CMS does all three, and cloud screens keep playing stored content during an outage. See Morix-CMS plans
Straight answers for choosing your first or next retail screen.
It depends on how far away your farthest viewer stands and how small the smallest text on screen is. As a rule from the AVIXA display-size standard, text stays readable for quick decisions up to about 200 times its own height away. Use the calculator on this page: enter the distance and the kind of content, and it gives the minimum screen size.
Normal indoor shop lighting needs roughly 400–700 nits. Bright indoor spots such as mall atriums or areas near glass entrances need about 700–1,000 nits. Window-facing screens need 1,500–2,500 nits or more, and outdoor screens in direct sun 2,000–3,000 nits or more.
Not well. A window-facing screen competes with daylight and usually needs 1,500 nits or more. Standard indoor displays, including the current Morix range, are built for indoor lighting and will look washed out in a sunny window.
Portrait suits floor-standing totems and entrances, because it matches how people walk past and mirrors a phone screen. Landscape suits menu boards, video and wall screens viewed from further away.
Not with Morix. Morix-CMS can run from the cloud, over local Wi-Fi with the Morix MiFi app without internet, or fully offline from a USB drive. Cloud-connected screens also keep playing stored content if the network drops.
Commercial displays are built for long hours. Morix displays are rated for 24/7 operation with a 50,000-hour panel life, which is why they cost more than a home TV of the same size.
